Privacy policy

Privacy Policy

Effective Date: May 3, 2025  |  Last Updated: May 3, 2025

Fresh Bait Co. ("we," "us," or "our") operates the website freshbaitco.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights — including your rights under the California Consumer Privacy Act (CCPA).

1. Information We Collect

When you sign up for our pre-launch list or create an account, we may collect:

  • Email address
  • Phone number
  • Instagram handle
  • Name (if provided)
  • Order and payment information (processed securely by Shopify Payments)
  • Browsing data (via cookies)

2. How We Use Your Information

We use the information we collect to:

  • Send product launch announcements, promotions, and updates via email
  • Send marketing messages via SMS/text message
  • Reach out through Instagram direct messages
  • Process and fulfill your orders
  • Improve our website and customer experience
  • Comply with legal obligations

By submitting your information through our sign-up form, you consent to receiving marketing communications through the channels you provided. You may opt out at any time.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your data with trusted service providers, including:

  • Shopify Inc. — our ecommerce platform and payment processor
  • Email, SMS, and marketing technology providers — for storing and sending promotional communications

These providers are contractually required to protect your data and may not use it for their own purposes. We may also disclose your information if required by law or to protect the rights and safety of Fresh Bait Co. or our customers.

4. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time.

5. Cookies and Tracking

Our Site uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser. Note that disabling cookies may affect certain features of the Site.

6. Opt-Out of Marketing Communications

  • Email: Click "Unsubscribe" in any email we send you.
  • SMS: Reply STOP to any text message to opt out.
  • Instagram DMs: Reply STOP or contact us at founder@freshbaitco.com.

7. Your California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the CCPA:

  • Right to Know: Request information about the personal data we have collected about you.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Opt Out of Sale: We do not sell your personal information. You may submit a request using our Do Not Sell My Personal Information link.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your rights, contact us at founder@freshbaitco.com. We will respond within 45 days.

8. Children's Privacy

Our Site is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

9. Security

We use industry-standard security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Fresh Bait Co.
Email: founder@freshbaitco.com